FBLA Role Play · SEM
Sports & Entertainment Management
Compete alone or with up to two teammates. 20 minutes to prep with two note cards, then 7 minutes to present. The judge plays the second party in the case and can step in with questions at any point. Your camera records the presentation so you can watch it back and score yourself on the 2026-27 national role play rating sheet.
20 minPrepRead the case and plan on two note cards
7 minPresentCase hidden. Camera and mic are recording
DuringJudge steps inThree things the judge may say or ask as you present
AfterReviewWatch yourself, mark moments, score the rating sheet
or pick a scenario
What the judges look for: Sports & Entertainment Management knowledge areas
Show four or more of these areas in your answer to reach the top level on the rating sheet.
- Fundamentals of Sports/Entertainment Management & Marketing — Discuss the nature of the sports/event industries; Describe the impact of sports/events on communities; Explain the nature of sports marketing; and more
- Product/Service Management — Explain elements of the sport/event product; Determine sports/event features and benefits; Describe factors that motivate people to participate in/attend sports/events; and more
- Pricing — Identify factors affecting pricing of sport/event products (e.g., lead time, market demand, market segmentation, smoothing, responding to competitors); Describe pricing issues associated with sport/event products (e.g., cost, value, objectives)
- Advertising Basics — Explain advertising media used in the sports/event industries; Explain the components of advertisements; Discuss types of direct mail tactics; and more
- Publicity and Public Relations — Write a press release; Develop and generate sports/event newsletter; Explain media relations in the sports/event industries
- Sales Promotion — Identify "out-of-the-box" sales promotion ideas for sports/events; Implement ticket sales campaign (internet, contests/giveaways, pre-promotion of campaign, video scoreboard announcements, sports/sponsorship partnerships); Design program for event; and more
- The Sports/Entertainment Management & Marketing Environment — Explain the role of agents in sports; Describe legal issues affecting the marketing of sport/event products; Describe the role of governing bodies in the sport industry
- Event Planning — Determine merchandising opportunities for a sport/event; Determine goods and services required for an event; Establish barter agreements (vendors, media, etc.); and more
- Sports/Event Distribution — Explain distribution systems for the sport/event industries