FBLA Role Play · MKT
Marketing
Compete alone or with up to two teammates. 20 minutes to prep with two note cards, then 7 minutes to present. The judge plays the second party in the case and can step in with questions at any point. Your camera records the presentation so you can watch it back and score yourself on the 2026-27 national role play rating sheet.
20 minPrepRead the case and plan on two note cards
7 minPresentCase hidden. Camera and mic are recording
DuringJudge steps inThree things the judge may say or ask as you present
AfterReviewWatch yourself, mark moments, score the rating sheet
or pick a scenario
What the judges look for: Marketing knowledge areas
Show four or more of these areas in your answer to reach the top level on the rating sheet.
- Marketing Fundamentals — Explain marketing and its importance in a global economy; Explain the need for professional and ethical standards in marketing; Discuss actions employees can take to achieve the company's desired results; and more
- Market Planning — Explain the concept of marketing strategies; Explain the concept of market and market identification; Explain the nature of marketing planning; and more
- Marketing-Information Management — Identify data monitored for marketing decision making; Explain the nature and scope of the marketing-information management function; Explain the role of ethics in marketing-information management; and more
- Product/Service Management — Explain the nature and scope of the product/service management function; Explain business ethics in product/service management; Identify the impact of product life cycles on marketing decisions; and more
- Channel Management — Explain the nature and scope of channel management; Explain the nature of channels of distribution; Describe ethical considerations in channel management
- Pricing — Explain the nature and scope of the pricing function; Describe the role of business ethics in pricing; Explain factors affecting pricing decisions
- Promotion — Explain the role of promotion as a marketing function; Identify the elements of the promotional mix; Describe the use of business ethics in promotion; and more
- Selling — Explain the nature and scope of the selling function; Explain legal and ethical considerations in selling; Describe the use of technology in the selling function; and more